From Nike.' The shoe sold out at 50,000 pairs and generated more than $150 million in sales. Fortunately, the NBA can't keep you from wearing them. 15, Nike created a revolutionary new basketball shoe. Nike also took advantage of this marketing opportunity with the Air Jordan I 'Banned' advertisement, which stated 'On Oct. Fines imposed by the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as groundbreaking in part due to its defiance of NBA regulations. Nike agreed to pay each fine, garnering both controversy and publicity around the shoe. Nike designed the Air Jordan I based on the Chicago Bulls' red and black team colors with only 23% white, which violated the NBA's policy. Failure to follow this policy resulted in a $5,000 fine per game.

The NBA policy stated that the shoes must be 51% white and in accordance with the shoes that the rest of the team was wearing. Sales greatly exceeded expectations, earning $126 million in one year. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him 'a stand alone star and give him a signature shoe line.' Nike showcased the first design of the shoe, but Jordan criticized its colorway. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks, scored to ' Jump (For My Love)' by the Pointer Sisters. The Jordan Logo, known as the ' Jumpman', originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.Īs Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. Related apparel and accessories are marketed under Jordan Brand. Air Jordan is a line of basketball shoes produced by Nike, Inc.

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